Hey, I’m Abdullah 👋🏻

I'm a product designer and strategist, taking products from zero to one, and beyond.

Over the years, I’ve designed brands and products with early and growth stage startups. I help teams find product-market fit through continuous discovery and building things people love.

I live in Toronto, where I spend my free time exploring cafes and staying active through running, cycling, soccer, and volleyball.

Currently, I’m simplifying how restaurants manage and pay their teams.

Starting as a scheduling app, 7shifts has evolved into a complete team management platform for restaurants. I joined the team to help venture into a new space - payroll. In just a few months from launch, we successfully paid over $50 million dollars to thousands of restaurant employees.

Biggest lesson:

Simplify ruthlessly. A kick-ass half is better than a half-assed whole.

A macbook with a dashboard UI for a payroll platform
An iphone with a welcome screen of an app telling users they can share their health data with another company

Recently, I helped launch a health data API product and brand.

Alongside a small, newly formed product team, we pivoted a medical record retrieval service into Marble, a health data API platform for health and adjacent industries - in other words, Plaid for health data. I led research and design as we explored this new space and raised funding to bring the product to market.

Biggest lesson:

Do things that don’t scale - be scrappy. Optimize for learning at every step.

Previously, I helped wealth advisors to see a 360° view into their client portfolios.

At PureFacts, we reinvented our reporting platform, shifting from custom client solutions to a highly contextual experience designed to match the advisor-investor relationship. Along the way, we also experimented with AI concepts to help predict client churn.

Biggest lesson:

Although users and buyers may be different, always talk to end users first.

Let's chat!

Want to learn more about my work, or just geek out over all things product / design / research?

Find me on Twitter or email me at hey@abdullahmemon.ca