Hey, I’m Abdullah 👋🏻
Over the years, I’ve designed brands and products with early and growth stage startups. I love collaborating with teams to find product-market fit through continuous discovery and crafting experiences people love.
I live in Toronto, where I spend my free time exploring cafes, staying active through sports , and attempting to cook south asian cuisine.
Starting as a scheduling app, 7shifts has been evolving into a complete team management platform for SMB restaurants. I joined the team to help venture into a new space - payroll. In just a few months from launch, we successfully paid $100 million dollars to thousands of restaurant employees. And we're growing by the day!
Simplify ruthlessly. A kick-ass half is better than a half-assed whole.
Vault's founding team had started building an online banking platform for SMBs. As they were ramping up to grow and raise funding, I redesigned their entire platform with the aim to increase simplicity, trust, and scalability.
Visual design IS user experience. Polish matters.
Alongside a small, newly formed product team, we pivoted a medical record retrieval company into Marble, a health data API platform for health and wellness apps - in other words, Plaid for health data. I led research and design as we explored this new space and raised funding to bring the product to market.
Do things that don’t scale - don't be afraid to be scrappy. Optimize for learning at every step.
At PureFacts, I led research and design to reinvent our Insights platform, shifting from custom client solutions to a highly contextual experience designed to align with the financial advisor-investor relationship. Along the way, we also experimented with predictive AI concepts to provide meaningful insights.
Although users and buyers may be different, always talk to end users early on.
Let's grab coffee! ☕️
Find me on Twitter or email me at [email protected]