Hey, I’m Abdullah 👋🏻

I'm a product designer and strategist, taking products from zero to one and beyond.

Currently: Staff Product Designer, Pay7shifts

Over the years, I’ve designed brands and products with early and growth stage startups. I love collaborating with teams to find product-market fit through continuous discovery and crafting experiences people love.

I live in Toronto, where I spend my free time exploring cafes, staying active through sports , and attempting to cook south asian cuisine.

A macbook with a dashboard UI for a payroll platform

Currently, I’m on a journey to make restaurant payroll quick & easy with 7shifts.

Starting as a scheduling app, 7shifts has been evolving into a complete team management platform for SMB restaurants. I joined the team to help venture into a new space - payroll. In just a few months from launch, we successfully paid $100 million dollars to thousands of restaurant employees. And we're growing by the day!

Biggest lesson:

Simplify ruthlessly. A kick-ass half is better than a half-assed whole.

Recently, I helped Vault elevate the Canadian small business banking experience.

Vault's founding team had started building an online banking platform for SMBs. As they were ramping up to grow and raise funding, I redesigned their entire platform with the aim to increase simplicity, trust, and scalability.

Biggest lesson:

Visual design IS user experience. Polish matters.

An iphone with a welcome screen of an app telling users they can share their health data with another company

Previously, I helped launch Marble - a health data API product and brand.

Alongside a small, newly formed product team, we pivoted a medical record retrieval company into Marble, a health data API platform for health and wellness apps - in other words, Plaid for health data. I led research and design as we explored this new space and raised funding to bring the product to market.

Biggest lesson:

Do things that don’t scale - don't be afraid to be scrappy. Optimize for learning at every step.

A little while ago, I reinvented PureFacts to give advisors a 360° view into their client portfolios.

At PureFacts, I led research and design to reinvent our Insights platform, shifting from custom client solutions to a highly contextual experience designed to align with the financial advisor-investor relationship. Along the way, we also experimented with predictive AI concepts to provide meaningful insights.

Biggest lesson:

Although users and buyers may be different, always talk to end users early on.

Let's grab coffee! ☕️

Want to learn more about my work or just chat about product / design / research?

Find me on Twitter or email me at [email protected]